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TO AMEND THE CODE OF LAWS OF SOUTH CAROLINA, 1976, BY ADDING SECTION 39-1-25 SO AS TO PROVIDE THAT BEGINNING JULY 1, 2008, PHARMACEUTICAL COMPANIES MAY NOT ON BROADCAST OR PRINT MEDIA BASED IN THIS STATE ADVERTISE OR CAUSE TO BE ADVERTISED PRESCRIPTION MEDICINES OR OTHER CONTROLLED SUBSTANCES WHICH MAY BE SOLD ONLY BY PRESCRIPTION AND TO PROVIDE CIVIL PENALTIES FOR VIOLATIONS.
Be it enacted by the General Assembly of the State of South Carolina:
SECTION 1. Chapter 1, Title 39 of the 1976 Code is amended by adding:
"Section 39-1-25. (A) Beginning July 1, 2008, pharmaceutical companies may not on broadcast or print media based in this State advertise or cause to be advertised prescription medicines or other controlled substances which may be sold only by prescription.
(B) Any pharmaceutical company violating the provisions of subsection (A) of this section is subject to a civil penalty of one thousand dollars for each violation. Each violation constitutes a separate offense. The Attorney General shall enforce the provisions of this section."
SECTION 2. This act takes effect upon approval by the Governor.
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