South Carolina General Assembly
121st Session, 2015-2016

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Indicates Matter Stricken
Indicates New Matter

H. 5063

STATUS INFORMATION

Concurrent Resolution
Sponsors: Reps. Limehouse and Gilliard
Document Path: l:\council\bills\nbd\11211cz16.docx

Introduced in the House on March 8, 2016
Currently residing in the House Committee on Invitations and Memorial Resolutions

Summary: Commercial Advertisement Loudness Mitigation Act

HISTORY OF LEGISLATIVE ACTIONS

     Date      Body   Action Description with journal page number
-------------------------------------------------------------------------------
    3/8/2016  House   Introduced (House Journal-page 31)
    3/8/2016  House   Referred to Committee on Invitations and Memorial 
                        Resolutions (House Journal-page 31)

View the latest legislative information at the website

VERSIONS OF THIS BILL

3/8/2016

(Text matches printed bills. Document has been reformatted to meet World Wide Web specifications.)

A CONCURRENT RESOLUTION

TO MEMORIALIZE THE UNITED STATES CONGRESS AND TO REQUEST THAT THEY EXPAND THE COMMERCIAL ADVERTISEMENT LOUDNESS MITIGATION (CALM) ACT TO DEFINE PENALTIES AGAINST COMPANIES THAT FAIL TO COMPLY WITH THE ACT.

Whereas, many advertisers now design commercial messages to be played at a volume higher than the television show that the viewer is watching; and

Whereas, The United States Congress passed the Commercial Advertisement Loudness Mitigation (CALM) Act which requires broadcasters to ensure that television commercials maintain the same volume as entertainment programming in which the ads are contained.

Whereas, the Federal Communications Commission has never publicly cited a company for not complying with the Act and no fines or penalties have ever been defined. As a result, many broadcasters have failed to comply with the Act. Now, therefore,

Be it resolved by the House of Representatives, the Senate concurring:

That the members of the General Assembly memorialize the United States Congress and request that they expand the CALM Act to define penalties against companies that fail to comply with the Act.

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This web page was last updated on March 11, 2016 at 10:56 AM